Version française ici.
Paris FASHION WEEK
ZOMER dazzling at the opening of La [real] Watch Party
Tuesday, March 3, 2026, under the parisian morning sun, La Watch Party organized by content creator Lyas made its big comeback. After Vogue recently copied the concept with an exclusive approach (watch party accessible by invitation only) that goes against the very concept itself, La [real] Watch Party returned with a clear message: always copied, never equaled.
And this comeback was eagerly awaited! At 8:30 a.m., hundreds of fashionistas gathered in front of the Théâtre du Châtelet to attend the first Watch of the season, inaugurated by the Parisian women’s brand zomer. In a stroke of theatrical surprise, the audience did not watch the show. No. They attended it! In the heart of the stage and the space reserved for the event, the collection was presented to La Watch Party’s loyal followers, comfortably seated in their luxurious red velvet seats.
And it works! zomer, “summer” in Dutch, has opted for a predominantly colorful aesthetic that plays with textures, shapes, and layering. This consistency creates an original atmosphere, characterized by a certain “in-between” quality: simple yet artistic looks; bright colors tinged with sobriety; and cardboard noses that are as casual as they are indispensable. A pleasant risk-taking that beautifully kicks off the Watch Party’s fall-winter season.
But another major competitor arrives tonight at 8 p.m. So, between Zomer and Saint-Laurent, which brand will be the champion of this first day?
articles to discover
Leave a Reply